Before I finished reading the mission, I already knew who I was going to choose—Matt Flannery.
Matt is one of the cofounders of Kiva, a microlending/microcredit site. Kiva is one of the groups that really kicked off the microlending craze, at least on the internet, and his company has improved numerous lives for the better.
Why did I choose him? It goes back to my last blog post about simplicity. Microlending is one of those simple little innovations that have so much effect. There's nothing really simpler; it's really easy to lend out a few dollars here and there. That simple and easy act can do so much, though. It's something we should all strive for.