Urgent Evoke

A crash course in changing the world.

I've watched a lot of TED talks. I mean a lot. Of the ~550 online, I've seen all but 73 of them. Probably the most common single topic of the TED talks is "Innovation in Africa" (partially because of TED Africa in 2007). After seeing a few of the TED Africa talks, I began to see a pattern. Everyone is saying the same thing:
  • Simple aid doesn't work
  • Africa's charity bowl is full of h***s
  • We need to focus on the opportunity inherent in the causes, not simply treating the horrors of the symptoms

Here are some great tips for thinking about innovation in Africa:
http://designinafrica.wordpress.com/2008/10/23/innovation-in-africa...

My favorite is Paul Polak's, "think and act big – don’t do anything that can’t reach a million people."

As a Web Developer, I'm faced with this thought all the time. One of the primary goals of a startup company is to get a million users. You have to think about that from the start. If a million people use the product, you'd better be able to support the load. It's worth thinking about this infrastructure in the beginning because it's a nightmare to try to tackle it at run-time--and chances are good that if you wait that long, it will lose it's momentum before you can stabilize.

Now, there are arguments against this being such a primary rule for building something that isn't centrally located like a website:

What about grassroots movements? What about building small patches and letting them organically coalesce into a million user force?

That's well and good--but there are only two ways that a movement will happen that way:

1. You got lucky
2. You planned for it

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