Urgent Evoke

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Taking a Known Solution and Marketing it

Solar panels are not new technology, but they are expensive and take awhile for the investment to pay off. Jigar Shah developed a way to get businesses to go green. Instead of paying for solar panel installation, a business agrees to pay Jigar's company, SunEdison, for at least 10 years to provide solar energy from panels SunEdison will install on their property. SunEdison, however, retains ownership of the panels, so SunEdison can sell those panels or keep them and the money they generate to keep putting up more solar panels. Here is a link to a short slide show that explains it better.

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Comment by Riko Kamachi on April 4, 2010 at 10:29am
Interesting slideshow, and a really innovative idea. I wonder if there are any figures for how many companies have taken them up on this? I find it shocking that as he says in that video, people don't 'respect' the solar energy industry... I can't see any reasons why you wouldn't be jumping to embrace technology like this! If anything, solar energy is going to become more abundant, and it's not going to run out in the forseeable future. Same with wind and wave power. Living on a island I wish the government would plough their efforts into making wave-based power our largest source of electricity.

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Sophie C. commented on Asger Jon Vistisen's blog post Stinging Nettle
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