When I was in sixth grade the teacher asked us to imagine what life would be like in the year two thousand. We all talked about flying cars and robots and eating meals that were just pills and not having to work and teleportation.
On New Year's Eve in 1999 I laid on the grass in my backyard and looked up at the moon. There were no flying cars, or robots, or teleportation. The sounds of people celebrating sounded exactly like they had before. The smell of the grass was exactly the same. The sky was exactly the same. The world, for all intents and purposes, was pretty much the same as when I was lying on my back looking at the moon in sixth grade.
So, when I imagine where I will be in ten years, I think I'll pretty much be living in the same world that I'm in today. Things will have changed, yes, but basic things - how people relate, where injustice occurs, how people react, will be the same.
So, perhaps I will be using this knowledge - this understanding of basic human behaviour to use social engineering for good, instead of evil.
In Australia we had a campaign called 'Keep Australia Beautiful' in the seventies, where it became an embarrassing thing to litter. It worked so well that even now it's very rare to see people just throw rubbish on the street like I've seen in other countries. We were socially engineered for a good cause.
I've also worked for companies here in WA who have used Social engineering to make it an embarrassing thing to waste water. It's also being used to make people embarrassed to smoke. It's an incredibly powerful lever to heft, when used well. In fact I'm pretty sure that today it has to be used in order for anything massive to happen at all.
Social engineering. Making people police themselves, and feel good about it.
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