The Urban Bike Messengers
have set up shop in Milano. Significantly, they are headquartered in Hub Milano
, the coworking space dedicated to social innovators.
These guys are getting a lot of attention because they managed to throw together three features of small deliveries:
- they are green. People like to be seen using them rather than, say, UPS.
- they are cool. They have great gear, and look like soldiers from the future, ragged and hi-tech and tough.
- they are fast. When you apply for a job, you have to pass a next-to-impossible task for an ordinary human, like "cross the city by bike in twenty minutes".
Most up-and-coming businesses I know have now switched to using them. So they not only are they saving oil and reducing pollution, they are also spreading the culture of animal (as in us) powered transportation. Respect.