A crash course in changing the world.
I chose to shadow the organization "Invisible children" on facebook. IC became famous in 2012 due to their Youtube video "Kony 2012" which has already been watched nearly 89 million (!) times. The video is illustrating the main goals of their campaign "Kony 2012" set up to stop the Ugandan mass murderer Joseph Kony.
What makes the goal of "Invisible Children" so special is that they managed to reach millions and millions of people (within a few weeks!) with their campaign to spread the word about a formerly nearly unknown war criminal and by doing this forced politicians in the U.S. as well as other countries to react and justify why no actions have been taken over all these years. I think its safe to say that this social marketing campaign was the most efficient and cost effective ever and whats best: it was for a noble goal!