A crash course in changing the world.
My hero when it comes to creative and entrepreneurial innovation has to be Apple CEO Steve Jobs. He
has been the cornerstone behind Apple gradual takeover of the technological
sector, introducing innovative products such as the ipod and iphone to the
consumer market at a time were its major competitors Microsoft had stepped on
the breaks to any sort of innovative development. It is also very important to
note that it was not just the colossal innovation that brought about the rise
of Apple but also a well applied Business Model. From reasonably priced
products to student discounts to a well plotted advertisement (I am a mac and I
am a PC) to product branding, the overall marketing strategy was and is still
being orchestrated by Steve Jobs. I am currently following him and Apple on
twitter so I can shadow his executive and marketing decision making
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