Urgent Evoke

A crash course in changing the world.

My hero when it comes to creative and entrepreneurial innovation has to be Apple CEO Steve Jobs. He has been the cornerstone behind Apple gradual takeover of the technological
sector, introducing innovative products such as the ipod and iphone to the
consumer market at a time were its major competitors Microsoft had stepped on
the breaks to any sort of innovative development. It is also very important to
note that it was not just the colossal innovation that brought about the rise
of Apple but also a well applied Business Model. From reasonably priced
products to student discounts to a well plotted advertisement (I am a mac and I
am a PC) to product branding, the overall marketing strategy was and is still
being orchestrated by Steve Jobs. I am currently following him and Apple on
twitter so I can shadow his executive and marketing decision making

Views: 66

Comment by Karamveer Lalh on March 11, 2010 at 3:30am
Not to ruin the party, but I would like to throw a couple of things your way. First i belive you are absolutely right on the button when you stated that Apple is an innovator. Almost anyone you see has an iPhone or iPod,(except for me, I am quite content with my Zune HD) However, the other companies do have innovaive development. For example, instead of making its own computers MSFT (Microsoft) licenced its products to other companies (IBM, Dell, HP, Toshiba) in order to reach the largest possible market. Being both a Mac and PC user, I understand the reasoning between buying either product, but you cant insult a company like MSFT, who have donated millions of dollars to charities around the world.

This is just a quick fact: MSFT owns 5% of Apple after a deal was reached in 1997

in 1997 Apple was in deep trouble, they hadn't had an innovative product in years. The reason why MSFT even bothered to buy part of apple, and saving their buisness, was to be responsible to the consumer. If apple would have died, that would not be good for consumers as MSFT would have created a monopoly.

Thats what I call a socially responsible company.

- Karamveer
Comment by Obafemi Opeodu on March 11, 2010 at 11:53am
Hmm i agree with your argument and just to say i do not have anything anything against Microsoft. I do have a lot of respect for them and i am very impressed with their philantropy endeavours. However, Apple's journey has touched me more, i rather support the underdog rather than the secret monopoly
Comment by Lynn Caldwell on March 11, 2010 at 1:00pm
I like apple too...for the record! We have both Microsoft and Mac. it's good to hear from the comments that Microsoft helped Apple out...i LOVE my iphone. I've never cherished anything technological before, but, I'm not ashamed to say it - I think everyone should have one, as a human right - think about it, all the farmers could message each other and send each other links to sustanible ideas. yuo can work in the field, and be updated about the weather, pest invasions, new companies could contact you about a breakthrough finding in free seeds. New groups emerge out of technology, everyone can carry an iphone, they don't need a bulky machine that needs constant maintainance - just loads of free wifi points. Everyone can join free interest groups, get organisations started and collaborate like never before...all in their lunch break..if apple invested in global free wifi, and gave everyone free iphones, the world would be a better place - even war leaders could download addictive free games, and maybe it would remove them from society because they'd be too busy trying to get to the next level in doodle jump! LOL. :)
Comment by Nick Heyming on March 11, 2010 at 5:51pm
They really came back from behind in the past decade! I think thats a good call, while they may not have the most elite, top level product, they definitely provide value to their customers.
Comment by Karamveer Lalh on March 12, 2010 at 12:25am
Ya I agree with Nick,

Based on their sales and innovations in their last year, i wouldn't exactly call apple the "underdogs"

- Karamveer
Comment by John D. Boyden on March 12, 2010 at 2:22am
lol the computer wars continue! Way back when I was a trouble shooter (hardware/software) on Apple IIE. At that time Apple started gouging schools in the US on prices. Our school moved to IBM . I moved to homemade and got my own tech! Been "cloning" ever since then on PC, not apple.

Buying part of Apple was self defense. The US Federal Commissions take monopolies very seriously and break them up. It was good business. And BOTH companies do donations/school projects, and help some consumers. It is a positive for those communities and a great PR company benefit. +1 knowledge share
Comment by Sylvain Ratelle on March 12, 2010 at 3:04am
Obafemi, I like your example, let's just hope Mr. Jobs will be as generous as Mr. Gates in trying to help the world, Well done, I will follow your blog, Regards.


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