A crash course in changing the world.
My hero when it comes to creative and entrepreneurial innovation has to be Apple CEO Steve Jobs. He
has been the cornerstone behind Apple gradual takeover of the technological
sector, introducing innovative products such as the ipod and iphone to the
consumer market at a time were its major competitors Microsoft had stepped on
the breaks to any sort of innovative development. It is also very important to
note that it was not just the colossal innovation that brought about the rise
of Apple but also a well applied Business Model. From reasonably priced
products to student discounts to a well plotted advertisement (I am a mac and I
am a PC) to product branding, the overall marketing strategy was and is still
being orchestrated by Steve Jobs. I am currently following him and Apple on
twitter so I can shadow his executive and marketing decision making
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This is just a quick fact: MSFT owns 5% of Apple after a deal was reached in 1997
in 1997 Apple was in deep trouble, they hadn't had an innovative product in years. The reason why MSFT even bothered to buy part of apple, and saving their buisness, was to be responsible to the consumer. If apple would have died, that would not be good for consumers as MSFT would have created a monopoly.
Thats what I call a socially responsible company.
Based on their sales and innovations in their last year, i wouldn't exactly call apple the "underdogs"
Buying part of Apple was self defense. The US Federal Commissions take monopolies very seriously and break them up. It was good business. And BOTH companies do donations/school projects, and help some consumers. It is a positive for those communities and a great PR company benefit. +1 knowledge share