Urgent Evoke

A crash course in changing the world.

Indigenous foods have always had a special place in many African cultures. In 2010 when Alchemy first came calling, indigenous crops were under siege from exotic crops. Irish

potatoes had largely replaced the traditional root crops in many urban centers and also

among the rural communities. Vegetables such as pumpkins, local varieties of Amaranthus among many indigenous vegetables that were fast disappearing from the local markets and were being replaced with cabbages, carrots, cauliflower, egg-plant, exotic kales, and french beans among others. Grains such as simsim, indigenous beans, (known as chimande) and corn are being replaced fast with maize, some varieties of rice and other grains.

Ten year later, I am celebrating the success of Evoke Agents from Africa. Together we have:

  • Introducing improved methods of storage to increase shelf life of these indigenous crops
  • Developed more attractive methods of packaging to compete with the exotic foods.
  • Developed innovative products that take a short time to prepare or recipes that are
  • attractive to working urban residents many of whom highly value convenience.

I am sitting on a khanga in my backyard drinking traditional beer made from fermented millet grains. A VAT of this same beer is on its way to Alchemy's secret location.


Views: 53

Comment by John D. Boyden on March 17, 2010 at 6:26pm
lo fun story +1 creativity, I'm flying to share the beer with Alchemy, knowing he'll NEED my siistance to drink all that beer!
Comment by John D. Boyden on March 17, 2010 at 6:27pm
*chuckle* too much typing, *swoons at all those typos!*
Comment by Jen Shaffer on March 19, 2010 at 5:01pm
I am very interested in indigenous African crops and wild foods. Folks in southern Mozambique brew palm wine (Phoenix reclinata) and canhu/amarula beer (Sclerocarya birrea) - both excellent refreshments on hot days. Also, very nutritious. Many of the traditional alcohols brewed by Africans are high in vitamins and minerals. Thanks for sharing.
Comment by Nick Heyming on March 19, 2010 at 5:17pm
I love it! I'm working on planting a native garden right now, and we're also going to make some traditional sacred healing beers.
Comment by Hayden Darrell Linder on March 20, 2010 at 3:28pm
You don't happen to have the recipe for that beer, hmmmmmmmmmmm?


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