Urgent Evoke

A crash course in changing the world.

Instead of giving money to those living way below the poverty line here in Manila, we give them our trash.
Not only do we segregate our trash into regular recycling bins, but we have special collection points for items with high value.
Here are our top 5 most valuable trash items that give hundreds of women salaries.
Plastic bags
Ring pulls
Glossy magazines
Tetrapaks
Toothpaste tubes
Tarpaulin banners

Check out one of our ad campaigns here: http://www.urgentevoke.com/video/trash-transactions
Instead of ending up in a landfill, the above list of trash currency becomes...





www.p-c-f.org

www.invisiblesisters.org

http://www.trashebolsas.com/



Views: 410

Comment by A.V.Koshy on April 9, 2010 at 10:03am
this is unique
but does it have a socially negative implication
are you regulating them to being trash currency people for the rest of their lives
social upliftment should go in tadem with this
maybe my view?
is biased becasue im from india
please do not take offence
i was thinking of psychological implications, maybe i have misread your post entirely?
Comment by Rebecca Gillman on April 10, 2010 at 2:17am
No offence taken! I value hearing your thoughts.
This trash transaction is just one step of the work of PCF whose overarching objective is to get kids out of trash picking and into schools.
It is the mothers of the children who go to PCF school that are employed in the livelihood projects program (also in garbage segregation and in the canteen at the school).
Not only are these 'trash transactions' providing them with a source of income and a safe workplace, but they are an essential part of an incentive system to help children stay in school (the natural inclination of most, initially, is to play truant and go onto the landfill to pick trash so they can contribute to their households financially, though it is a pittance that they get).
So, knowing that their mothers are employed if they stay in school, keeps them there.
Gaining basic literacy skills is opening up many more work opportunities (beyond the dumpsite community and trash in general) for these children once they graduate from school.
This generation, unlike the 3 generations before them, will be the ones to break out of this trash- entrenched life.
THIS is the ultimate social upliftment, in my opinion.
Comment by Turil Cronburg on April 13, 2010 at 11:27am
I was just thinking this morning that my own city should do what a town around here does, which is to have a day at the dump where you can bring good, usable stuff to give away, and/or take whatever is there. I've been to this event a couple of times and it's amazing. It's like a vast, free yard sale, and it's full of all sorts of people, and so much interesting stuff! It would be even more fun to have it more spread out and more regularly by combining it with trash day. Just the simple act of separating stuff into different categories of quality and type would be great.

I mean I already get the majority of my furniture and other household needs from trashpicking, but it would be so much nicer if people were actively encouraged to put the good stuff out in plain sight, and for it to be promoted as a celebration, rather than being seen as something only "poor people" do. I mean I did it even when I was an official yuppie, simply because it's silly not to recycle and reuse what's still useful.
Comment by Rebecca Gillman on April 18, 2010 at 5:08am
Have you heard of this project?
www.trash2treasurefl.org
Comment by Turil Cronburg on April 18, 2010 at 11:31am
Nice!

There's a similar kind of place in Montpelier, Vermont, that my husband and I love to go to when we're up there on vacation. Our local Boston Children's Museum also used to have a great recycle center that had all kinds of cool leftover stuff from businesses and other places. (For some reason they seem to be phasing it out now, though, which is too bad.)

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