This idea is embodied in several of the secrets to social innovation.
Simplicity is one core concept of using what you have
- If you’ve got very few resources - be very creative in using and reusing them
- Don’t fight culture - we have a culture, use it
- Embrace market mechanisms - we already have markets, use them
- Innovate on existing platforms - again, use what you got
- What you have matters more than what you lack
- Do the hard work needed to find a simple solution
- Make it transparent
- Make it inexpensive
- Remove 90% of material to make it 10 times cheaper
- See and do the obvious
- Find the simplest solutions
I really appreciate these points because while it is good to think big (and tackling big problems requires that) the solutions can be very close, quite simple, and fit how we are and what we already do and how we think.How this can help me change the world
I can use this in my everyday job as an entrepreneur to try and find the least expensive but still effective ways of developing products, distribution, and growing the company organically (we have a small loan and bootstrap funding ourselves).
To change the world is to find something that is needed and apply this as a social entrepreneur. I feel my current entrepreneurial activities as well as living in Northern Thailand, a developing country with many social needs, is giving me exactly the training I need to help change the world.
Thank you also to the team putting together the Urgent Evoke game to help focus attention on how to do social innovation.