Urgent Evoke

A crash course in changing the world.

W&M Student Environmental Action Coalition

SEAC (http://www.wm.edu/sites/sustainability/getinvolved/seacvideoonsusta...) at my school is an organization specifically designed to encourage sustainability projects on campus and in the state.

The thing that I want to talk about specifically is that our focus can't only be ideas, but it must also be a way to get these ideas out to the public. SEAC does a great job of making sustainable projects EASY for people to participate in. We're living in the age of apathy in the US, and fighting apathy might actually be more difficult than fighting injustice. I'm going to spend a lot of my time on EVOKE figuring out ways to inspire others to action, because there is no way that social norms will be changed by changing the actions of just a few organizers. We need for our efforts to be accessible, popular, and easy. Sooner or later I'll get back to some of my research from the World Health Organization and their models for social norm change. For the time being, I'm just going to start brainstorming.

1. Examine your audience: Make sure that the ideas you come up with are accessible to the group you're trying to work with. For example, on my college campus it is really easy to target students with things that will be visible and popular. This can be anything from handing out aluminum water bottles to students free of charge (in order to decrease plastic use) to doing public pledges of environmentalism. You just need to make sure that things are easy and popular.

2. Examine your resources: There are more grants and scholarships for social change and social norming than you might expect. Don't be afraid to seek out more help that what is right in front of your eyes. Back to the smaller lens, make sure that you do use the things that are within your own grasp. Network, enumerate, and USE.

3. Media: The best thing that you can do in order to make a campaign popular is to advertise it. The internet creates a very easy medium for passing along creative content. Consider using things like facebook, twitter, and tumblr if you don't have access to sustainable hard-copy advertising. Also, creativity is paramount. Network in order to come up with designs that look professional and eye-catching.

4. DO: We can't always brainstorm for the sake of brainstorming. In my own personal experience, many organizers spend weeks trying to come up with an idea and end up black-balling everything that comes to the table, because no perfect idea has arisen. In reality, there is not perfect solution. Work with the flaws in a program and attempt to work around them. Know that something in your theory, something in your execution will not be perfect, and embrace that. If nothing else, it opens up the door for a conversation, and that can be more beneficial than all of the planning put-together.

Views: 13


You need to be a member of Urgent Evoke to add comments!

Join Urgent Evoke

Latest Activity

Ning Admin is now a member of Urgent Evoke
May 17
N updated their profile
Sep 25, 2020
Sophie C. commented on Asger Jon Vistisen's blog post Stinging Nettle
"I love that you've brought this to attention. An extensive database of uncommon but resistant and hardy plants/foods could be developed and organized by climate. Ease of growth and processing should also be taken in to account. I will try to…"
Aug 19, 2020
Meghan Mulvey posted a blog post

Fourth of July on the Lake

This past weekend was the annual celebration at the lake house in Connecticut. It is amazing that the lake is still so clear and beautiful after all these years. The watershed association has done a wonderful job protecting these waters from the damaging effects of development.The wood grill was finally ready to cook on, so we didn't miss the propane tank fueled grill anymore. The food actually tasted fresher than in the past and was easy to keep fueled.Dad was very proud of the solar hybrid…See More
Jul 6, 2020
Asger Jon Vistisen posted a blog post

Stinging Nettle

In this blog post I will focus on a plant that is abundant in our nature, and which is immensely nutritious. It's of course the Stinging Nettle. Let's start with the chemical constituents of this plant:37 % Non-Nitrogen-Extracts19 - 29 % Ash9 - 21 % Fiber4 % Fat22 % ProteinOnce the leaves are drid, their protein content can reach an astounding 40 %, which is much higher than beef, which even under the best of circ**stances can never exceed 31 % protein. In addition the Stinging Nettle consists…See More
Apr 13, 2020
Jonathon McCallum posted a blog post

The meal

It is 7'oclock, I was late home from work due to an assignment that i wanted to get ahead on. By the time I get home I am feeling extremley tired and I cannot be bothered to make a proper meal. I walk to the fridge and open it to see what there is for me to eat. All of the out of date foodstuffs have been automaticaly thrown away by the fridge, they will be recycled tomorrow as animal feed or something. I see i have organic local eggs and some local cheese. Foods are vacc** sealded for easy…See More
Mar 10, 2020
Jean Paul Galea shared a profile on Facebook
Mar 1, 2020
Kevin posted a blog post


FutureToday is 2020/1/1. It is just like yesterday. The war is still continuing. It has started since 2010. In 2010, that year was a horrible year. Almost every energy ran out. Every country’s governments were crushed down at the same time. There were riots everywhere. All of the big company’s bosses were killed xdeadx in the riots. Troops fought each other everywhere. Food was bought up xawayx at once. There were no more food supplies in any shops. The economy was all crushed down. All the…See More
Jan 1, 2020
Namwaka Mooto posted blog posts
Jan 13, 2016
T D updated their profile
Sep 3, 2015
Brook Warner posted blog posts
Aug 25, 2015
Santiago Vega posted blog posts
May 5, 2015
Santiago Vega commented on Santiago Vega's blog post Act 8
May 5, 2015
Santiago Vega posted photos
May 5, 2015
Rico Angel Rodriguez posted blog posts
May 2, 2015
Rico Angel Rodriguez posted a photo

public servants

The exchange works directly for state and public workers and servants. It gives them credit in exchange for the amount of public work they contribute to the community. The more constructive they are based off a base rate the more credit they recieve.
May 2, 2015

Follow EVOKE on Twitter

Official EVOKE Facebook Page

EVOKE RSS Activity Feed

© 2023   Created by Alchemy.   Powered by

Badges  |  Report an Issue  |  Terms of Service