"I love that you've brought this to attention. An extensive database of uncommon but resistant and hardy plants/foods could be developed and organized by climate. Ease of growth and processing should also be taken in to account. I will try to…"
A crash course in changing the world.
Waste = Food
Oh the frustration trying to share this video!! Set aside about an hour - it's totally worth your time.
An inspiring doc**entary on the Cradle to Cradle design concept of the chemist Michael Braungart and the architect William McDonough. Winner of the Silver Dragon at the Beijing International Science Film Festival 2006. OUTLINE: Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in na tions like China and India. The waste production world wide is enormous and if we do not do anything we will soon have turned all our resources into one big messy landfill. But there is hope. The German chemist, Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build. If waste would become food for the biosphere or the technosphere (all the technical products we make), produc tion and consumption could become beneficial for the planet. A design and production concept that they call Cradle to Cradle. A concept that is seen as the next industrial revolution. • Design every product in such a way that at the end of its lifecycle the component materials become a new resource. • Design buildings in such a way that they produce energy and become a friend to the environment. Large companies like Ford and Nike are working with McDonough and Braungart to change their production facilities and their products. They realize that economically seen waste is destruction of capital. You make something with no value. Based on their ideas the Chinese government is working towards a circular economy where Waste = Food. An amazing story that will definitely change your way of thinking about production and consumption. Director Rob van Hattum Research Gijs Meijer Swantee Production Karin Spiegel en Madeleine Somer Editors in Chief Doke Romeijn en Frank Wiering
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Comment by Ryan Peterson on March 19, 2010 at 11:42pm
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Saw this movie a few months ago and it definitely had some things I liked and didn't like. It provides a good expose for creative sustainable ideas, but it uses examples from some seriously socially irresponsible companies (Ford and Nike included) and makes them look like forerunners of the environmental movement. I would have enjoyed it more had the makers found some people who actually care and not just in it to make them look good.
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