I believe that working with the culture of a place will help with innovation for many reasons. One is that people of all backgrounds are more open to change and development if they know that their traditions will be kept safe. By paying close attention to important cultural traditions, innovators will also be able to see how the people have worked with their surroundings in the past and how they are used to living their lives. As well working with the land instead of against it is the smartest way to proceed with innovation because the land and surroundings people have are quite often the most reliable tools they have and when trying to introduce innovations to a developing area importing goods and resources isn’t feasible so by paying attention to culture you can find out what the region has to offer and from there you can figure out how it is applicable to your innovation.
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