A crash course in changing the world.
This is an example of how corporations can create profound impact by embedding a social mission into the "core" of their activities. Podoconiosis is a disease that affected a large section of people in Ethiopia in specific and Africa in general.
This video is relevant for inspiring us to see how "doing good by doing well" is a part of tomorrow's strategy when corporations will have to innovate their agenda and really create context for their acceptance and capturing the admiration of its customers.
This video is part of my learning mission of how social entrepreneurship that embeds "contextual innovation" can create positive impact in the health sector.