Urgent Evoke

A crash course in changing the world.

Provide skills, not just finished technologies.

In today’s society, it is a necessity to have many modern technologies, such as cell-phones, laptops, ETC. Without them, the communication that many of us have grown up with would not be possible. With these technologies almost always comes an instruction manual, although many people have a lot of trouble using them. If you are a visual learner, or a hands-on learner, instruction manual will do nothing for you. How can you master the technology if you don’t even know how to use it? Many companies, such as Mac, have videos attached to many of their programs that give you step-by-step instruction through a video. This is one way that Mac is giving people skills, instead of just technologies. Unfortunately, Mac is one of the only technologies that do this. If you don’t know how to use a new phone or laptop, in many cases you will have to look on Google or YouTube to find something that will help you get the skills needed to use the technology. In general, companies need to do more with giving people the skills so that they can use their technologies more usefully.

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