Ok, so here I am, starting out on my EVOKE journey. Of all the 33 secrets of social innovation contained in the doc**ent, this one leapt out at me and grabbed me by the throat. I'll tell you why - I almost wimped out of this wh*** thing. I looked at the incerdible, world-changing things that people are trying to do through EVOKE and I didn't think I'd be up to it. I am not a scientist. I have no influential connections. What can I do? That's what I thought. Then this statement came up and smacked me in the face. Not every solution to a problem needs micro-technology or in-depth understanding of rocket-science (although I imagine they probably help considerably in some cases!). Often the answer is very simple, and it is hard-work and persistance that is necessary to make it come through. So, although this might not be the most complicated of the concepts required for successful social innovation, it's the one that inspired me to actually try to help, and to believe that just maybe I can.
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