Urgent Evoke

A crash course in changing the world.

Lets make it happen...we have been discussing about this...here we can discuss better...LETS TAKE ACTION PEOPLE¡¡

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ok this is what we got so far... Patricio Buenrostro told me such a good idea:
I´m thinking if we are going to solve food security (that goes hand in hand with healthy eating) issues then we should contact people that already have Media attention like Jamie Oliver http://www.urgentevoke.com/video/video/search?q=Jamie+Oliver and Will Allen http://www.urgentevoke.com/video/video/search?q=Will+Allen from Growing Power http://www.urgentevoke.com/video/video/search?q=Growing+Power

Let´s contact them and ask them to join EVOKE and help us build a Global Network of Community Global Farms http://www.urgentevoke.com/profiles/blogs/next-step-community-urban-1

Will Allen
will@growingpower.org


Jamie Oliver

Jamie Oliver

15 Barmbles

Bishops Storford

Herts CM23 4PX

UNITED KINGDOM
If we can find his email that would be perfect

and he was so right...we have the power to change things but we can't do it alone...we need help and they can give it to us...

Ayala Sherbow said that she thinks this is a great idea -- however -- if they get an onslaught of individual e-mails they may very well feel harassed and that would not make a good impression. Maybe somebody can volunteer to draft a letter that we all can add our names and cities/countries too? A letter that can be from all of us? She thinks that would make a good impression. If someone wants to put a first/rough draft together, she would be happy to fine tune it.

I told her that its a good idea but still we need more people...tell allot of people...spread the voice...lets get a minimum of 50 people...after getting them we go to the next step: deciding what are we going to tell them and how...we need to make an idea web...where we in group are going to put ALL OUR IDEAS to convince them this is a GOOD IDEA so they would help us...after that we go to step 3...who is going to write it...come on guys....LETS MAKE THIS HAPPEN¡¡¡

so people...lets hear your ideas...lets start moving¡¡¡
WE HAVE THE POWER TO CHANGE THE WORLD...BUT WE NEED TO MAKE THE FIRST STEP...LETS MAKE IT
Well, here is the description from Jane's blog - which represents what her intention is:
EVOKE is an online game designed to teach collaboration, creativity, knowledge networking, entrepreneurship, courage, resourcefulness, sustainability, and vision.

Our goal: to empower young people all over the world, and especially in Africa, to start tackling the world’s toughest problems: poverty, hunger, sustainable energy, water security, conflict, disaster relief, health care, education, human rights.

EVOKE is free to play, and open to anyone, anywhere in the world. It launches on March 3, 2010 and concludes on May 12, 2010. EVOKE was developed by the World Bank Institute, and directed by alternate reality game master Jane McGonigal.

To this we can add: "It is Week Two and there are now almost 9.000 individuals from all over the world playing Urgent Evoke."

We could list a few really awesome and diverse blog links. . .

And we need a "call to action" that speaks to what theay and we are already up to. . .

For instance, the quote that Umair Haque made on Awesomeness:

"What is awesomeness? Awesomeness happens when thick — real, meaningful — value is created by people who love what they do, added to insanely great stuff, and multiplied by communities who are delighted and inspired because they are authentically better off. That's a better kind of innovation, built for 21st century economics."

BTW - The wh*** article is Awesomeness - LOL
http://blogs.hbr.org/haque/2009/09/is_your_business_innovative_or.html
(Thank you Matthew Reibold) http://www.urgentevoke.com/profile/MatthewReinbold
Linda, I think this is a great start.

I guess the question we really need to answer is:

Why are we contacting them? what is the opportunity that we see for them? what is the challenge? Jamie Oliver is particular is very busy launching a new TV show in the USA so I think our communication to them has to be concise, targeted and very clear about the request we have. I don't think the most powerful or appropriate request is for them to join EVOKE for instance....

Also - along with a concise letter - a video can be very powerful. Again it can't just outline the problem of world hunger -- it has to outline the opportunity as well.

Any ideas?
did u saw the steps i wrote we need to take?
I came across this today -

http://www.youtube.com/videovolunteers

I am going to talk to a few people to see if we could put together a video to push evoke in general but this could be a great way to ask Jaime Oliver for help as well. Just a thought ...

@Ayala - concrete terms we could bring to the table is focused eyes on his partciptaion, a 9K + social network that would be raving about him (the cross talk alone would be worth its weight in marketing gold), and since Ms. McGonigal already got one CNN spot, mr. olivers agent could most likely wrangle a follow up spot.

just a few thoughts
Well yes, and I don't think we should just limit it to Jamie. I think it would be impactful if we delivered our petiton and challenge our heroes to provide catalytic mentoring within the context and limitations of the game (only 8 weeks left!) This makes it a short term commitment opportunity (unless, of course it morphs into something else) . . .
Kevin Divico sent round also very useful message I think about means of contact and also influencing Jamie Oliver:

"Ok in the late 1990's Jaime Oliver was a drummer in the Band Scarlet Division. His best friend Leigh Haggerwood (http://www.ukcomposer.com/) was the Keyboardist. Now I did not find Jaime Olivers email but I did find Leighs off his website Uk Compser which is at http://www.ukcomposer.com.

Lets make use of this I think.

In regards to what we are asking from him, well he's done amazing job with school lunches in UK, and his tour around U.S.A etc making people more aware I reckon he we should promote he does a tour round Africa, countries currently stuck with unfair trade and push fair trade, healthly living and fair living and also going to farmers there to show world what it's like and also promoting better eating, as well as better control on foodmiles, prices and well as said fair trade. Would say government talks but we need UN and President Obama and heads of European Governments and EU to make real difference on sanctions.
http://docs.google.com/Doc?docid=0AQB8B-kMVcUKZGhwNGRqdnNfMjBodGtoM...

I just moved highlights of this discussion into a google doc so we all could work on the same doc**ent. please check it out here.
Thanks for the repost!

Radhika Darbari said:
Kevin Divico sent round also very useful message I think about means of contact and also influencing Jamie Oliver:

"Ok in the late 1990's Jaime Oliver was a drummer in the Band Scarlet Division. His best friend Leigh Haggerwood (http://www.ukcomposer.com/) was the Keyboardist. Now I did not find Jaime Olivers email but I did find Leighs off his website Uk Compser which is at http://www.ukcomposer.com.

Lets make use of this I think.

In regards to what we are asking from him, well he's done amazing job with school lunches in UK, and his tour around U.S.A etc making people more aware I reckon he we should promote he does a tour round Africa, countries currently stuck with unfair trade and push fair trade, healthly living and fair living and also going to farmers there to show world what it's like and also promoting better eating, as well as better control on foodmiles, prices and well as said fair trade. Would say government talks but we need UN and President Obama and heads of European Governments and EU to make real difference on sanctions.
Dear All,

As you decided about letter.......... Where is the Draft, Can I see it???
Hi Nanagar - we are still working on it - here are the elements so far:
http://docs.google.com/Doc?docid=0AQB8B-kMVcUKZGhwNGRqdnNfMjBodGtoM...

NANGAR SOOMRO said:
Dear All,

As you decided about letter.......... Where is the Draft, Can I see it???
Jamie Oliver is on Twitter in case that's helpful - http://twitter.com/jamie_oliver

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