A crash course in changing the world.
I'm the "collaborationist".
Following my enthusiast supports to Unilever Indonesia's CSR team who had led Surabaya getting a cleaner water by now after their successful Surabaya Green and Clean Project, I spread the word everywhere. Writing about them couple of times in this Evoke network is just one small part of those actions.
I was a student journalists during my university years. In 2005, after Unilever Indonesia won the Energy Globe Award 2005, I came to my university and voluntarily sponsored a studium generale on the project. My key takeout at that time was to inform the forum that what Unilever Indonesia has done is an example that making a difference is not a domain of purely social activism -- it is a domain of everyone.
And it takes a strong will, from enthusiast activists wherever they come from (NGOs, corporations, government, media) to collaborate and make it happens. Any constraint in norms, structure, etc is just a matter of "discursive structure" that you can always negotiate, counter-discoursing, and transform it thoroughly through social practices. Yes, I am a Giddensian -- I am fans of Giddens structuration theory: structure and agency is not fixed and interacting in subordination relations, it is always in the making, in the ongoing negotiation reshaped through social practices.
For me, the key to a change is one: collaborate!
If key power-holders collaborates, we can make things happens. Such happening (read: social practices) will then change society's paradigm, and reshape the wh*** landscape of society.
It happened in Surabaya. It should also happened everywhere.
Key word: Collaborate!!