Urgent Evoke

A crash course in changing the world.

Informed People Make Better Choices - Act1

My hero, Nnaemeka Ikegwuonu, said, "Informed people make better choices". I searched through several Africa-based innovators working on issues of food security and providing isolated African communities with viable skills to excel in a changing technological world. What struck me about Nnaemeka was his project's ability to address multiple issues around one central umbrella - communication.

Nnaemeka is working on a project called "Smallholders" that aims to use radio to disseminate information to poor rural farmers about new and traditional techniques to battle the effects of climate change on their crops.

I put in a friend request for Nnaemeka on facebook and found the Smallholders blog, which is unfortunately quite empty. Nnaemeka is also on Ashoka, the Global Social Benefit Incubator and Wiser Earth, which looks like a fantastic site about connecting social innovators with other social innovators.

Hopefully I'll hear back soon!

Views: 43

Comment by Batandwa Alperstein on March 2, 2010 at 8:05pm
I think smallholder in rural African villages will soon be some of the powerful members of the African economy - if they are furnished with the information. So I totally agree, informed people make better decisions. This was proven in India where an innovative NGO built a mobile phone software that gave farmers access to realtime market prices - so the farmers could sell their goods at a fair price.
Comment by Lynn Caldwell on March 4, 2010 at 10:36pm
I think that informed choices using all the available knowledge is the definately the best way forward - as long as they have access to the wh*** story - rather than just chosing the options that the powerful deem acceptable; and therein lies the difference between an informed choice and a structured piece of hegemony designed to offer the illusion of choice.
Comment by Starling on March 7, 2010 at 2:31pm
Thanks for sharing this Chelsea.
Comment by Alessandra Giabbani on March 9, 2010 at 1:20am
I agree 100%.
In game 1 I blogged a project with a radio too, for helping people make better choices.
Comment by Nick Heyming on March 9, 2010 at 2:02am
I was just reading in another Agents blog about how centralized water filtration networks disrupt the 'water cooler' social environment that developed over thousands of years at the common wells. I'm glad to hear there's already an answer to that...
Comment by Deborah Cazden on March 10, 2010 at 10:26am
I hope you hear back soon as well :-)
Comment by Chelsea Howe on March 11, 2010 at 11:17pm
Woot! Nnaemeka got back to me on facebook. He friended me a little while ago and then yesterday sent me a message saying he'd love to know more about EVOKE and asked if there were any questions he could answer. Anyone want to pipe in with ideas for good Q's?
Comment by Michele Baron on March 15, 2010 at 10:46pm
Congratulations on hearing from Nnaemeka!!! (Good blog, too--thanks for info). Do most rural farmers already have radios, and power-source to use them? How will he get message out about broadcasts? I know lots of people world-wide listen to radio broadcasts for information and connectivity, but since you mentioned "communication", does Nnaemeka have any plans to enable 2-way communication with his listening audience? Can he produce "mobile broadcasts" on site from various villages, to answer specific questions, highlight achievements, open the forum to more participation from the rural farmers--make a network? It would be cool to share info, maybe seeds of successful crops, maybe inter-village farm exchanges? Any way he can doc**ent "best practices" info he may receive if he has two-way communication, for sharing with wider (EVOKE community, others) audiences? So cool you heard back! Best journeys...
Comment by Shakwei Mbindyo on March 28, 2010 at 7:51pm
+1 Courage. Inadequate options for literacy learning, leaves impoverished communities with the least access to information that can improve their health, economic opportunity, and ability to defend their human rights. I posted a blog on a great innovation called the Talking Book currently being used as an information tool in Ghana. Congratulations on getting response from your hero!
Comment by Iyamuremye Jean de Dieu on April 18, 2010 at 10:00pm
What is the different between you and your hero? You are in the good way.


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