Urgent Evoke

A crash course in changing the world.

LEARN9 - Communicating in a dynamic environment

Studying the five secrets of Crisis Communication, I picked the insight "Communicating in a dynamic environment" from the third principle "Outbreak Communication: How the Sources See the Story".

Theissue to base decisions, actions, communications or even recommendations in dynamic environment is the insight, which I found most important. In this Glen Nowak, Chief of Media Relations from the Center of Disease Control and Prevention is explaining five challenges, which he thinks are most important:

  1. Scientific standards versus news media realty:Scientists think that journalists should have the same standards that can be found in a science journal article. In reality this is not a realistic expectation.
  2. Education is not the sole purpose of news reporting: It is often assumed that the news media is an educator of the public and policy. In reality, media is writing stories most people are interested in as space and time is limited and expensive.
  3. You can not just "FYI" the media: Journalists want to hear important things on press conferences. Therefore, it is not possible to just inform the news media about just pieces of important information.
  4. Politicl leaders are rarely accustomed to the transparency needed in crisis communication: Health and risk communication needs to be transparent, whereas politicians are the oppposite during campaigns.
  5. Experts and the public have different views: The different ways of viewing the world can lead to confusions between the public and media experts.

These five challenges should me that it is very difficult to provide the right communication to the public and that there is a lot strategic thinking at the different personons. Media, for example, wants to shock with overrated headlines and stories to sell their papers and magazines. Politicians and government on the other hand, are always thinking about their image and message they are sending out with their imformation. In crises they tend to define down the situation.

Thus, I think people have to get active and develop their own communication solutions, which they can use in urgent crisis. When the nuclear in Japan happened, for example, the citizen wanted to know which radiance can be measured in which part of their country. Unfortunately, it took a long time until the government and the provider of the nuclear power pant provided information about it, and the provided information deviated very strong from local measurements from public citize. As a solution, hundreds of people measured the level of radiance from their local position and published it on the Internet. This information helped millions of Japanese people and travellers to estimate the real level of danger.

Views: 44


You need to be a member of Urgent Evoke to add comments!

Join Urgent Evoke

Latest Activity

N updated their profile
Sep 25, 2020
Sophie C. commented on Asger Jon Vistisen's blog post Stinging Nettle
"I love that you've brought this to attention. An extensive database of uncommon but resistant and hardy plants/foods could be developed and organized by climate. Ease of growth and processing should also be taken in to account. I will try to…"
Aug 19, 2020
Meghan Mulvey posted a blog post

Fourth of July on the Lake

This past weekend was the annual celebration at the lake house in Connecticut. It is amazing that the lake is still so clear and beautiful after all these years. The watershed association has done a wonderful job protecting these waters from the damaging effects of development.The wood grill was finally ready to cook on, so we didn't miss the propane tank fueled grill anymore. The food actually tasted fresher than in the past and was easy to keep fueled.Dad was very proud of the solar hybrid…See More
Jul 6, 2020
Asger Jon Vistisen posted a blog post

Stinging Nettle

In this blog post I will focus on a plant that is abundant in our nature, and which is immensely nutritious. It's of course the Stinging Nettle. Let's start with the chemical constituents of this plant:37 % Non-Nitrogen-Extracts19 - 29 % Ash9 - 21 % Fiber4 % Fat22 % ProteinOnce the leaves are drid, their protein content can reach an astounding 40 %, which is much higher than beef, which even under the best of circ**stances can never exceed 31 % protein. In addition the Stinging Nettle consists…See More
Apr 13, 2020
Jonathon McCallum posted a blog post

The meal

It is 7'oclock, I was late home from work due to an assignment that i wanted to get ahead on. By the time I get home I am feeling extremley tired and I cannot be bothered to make a proper meal. I walk to the fridge and open it to see what there is for me to eat. All of the out of date foodstuffs have been automaticaly thrown away by the fridge, they will be recycled tomorrow as animal feed or something. I see i have organic local eggs and some local cheese. Foods are vacc** sealded for easy…See More
Mar 10, 2020
Jean Paul Galea shared a profile on Facebook
Mar 1, 2020
Kevin posted a blog post


FutureToday is 2020/1/1. It is just like yesterday. The war is still continuing. It has started since 2010. In 2010, that year was a horrible year. Almost every energy ran out. Every country’s governments were crushed down at the same time. There were riots everywhere. All of the big company’s bosses were killed xdeadx in the riots. Troops fought each other everywhere. Food was bought up xawayx at once. There were no more food supplies in any shops. The economy was all crushed down. All the…See More
Jan 1, 2020
Namwaka Mooto posted blog posts
Jan 13, 2016
T D updated their profile
Sep 3, 2015
Brook Warner posted blog posts
Aug 25, 2015
Santiago Vega posted blog posts
May 5, 2015
Santiago Vega commented on Santiago Vega's blog post Act 8
May 5, 2015
Santiago Vega posted photos
May 5, 2015
Rico Angel Rodriguez posted blog posts
May 2, 2015
Rico Angel Rodriguez posted a photo

public servants

The exchange works directly for state and public workers and servants. It gives them credit in exchange for the amount of public work they contribute to the community. The more constructive they are based off a base rate the more credit they recieve.
May 2, 2015
Brian Hurley posted blog posts
May 2, 2015

Follow EVOKE on Twitter

Official EVOKE Facebook Page

EVOKE RSS Activity Feed

© 2022   Created by Alchemy.   Powered by

Badges  |  Report an Issue  |  Terms of Service