A crash course in changing the world.
Studying the five secrets of Crisis Communication, I picked the insight "Communicating in a dynamic environment" from the third principle "Outbreak Communication: How the Sources See the Story".
Theissue to base decisions, actions, communications or even recommendations in dynamic environment is the insight, which I found most important. In this Glen Nowak, Chief of Media Relations from the Center of Disease Control and Prevention is explaining five challenges, which he thinks are most important:
These five challenges should me that it is very difficult to provide the right communication to the public and that there is a lot strategic thinking at the different personons. Media, for example, wants to shock with overrated headlines and stories to sell their papers and magazines. Politicians and government on the other hand, are always thinking about their image and message they are sending out with their imformation. In crises they tend to define down the situation.
Thus, I think people have to get active and develop their own communication solutions, which they can use in urgent crisis. When the nuclear in Japan happened, for example, the citizen wanted to know which radiance can be measured in which part of their country. Unfortunately, it took a long time until the government and the provider of the nuclear power pant provided information about it, and the provided information deviated very strong from local measurements from public citize. As a solution, hundreds of people measured the level of radiance from their local position and published it on the Internet. This information helped millions of Japanese people and travellers to estimate the real level of danger.