Embrace market mechanisms (Giving stuff away rarely works as well as selling it.) This holds very true in innovation in developing countries. Giving stuff away rarely works because of the fact that its an unsustainable finance solution. Over time, you or your organization wont have the money nor the resources to keep give stuff away, and your original intent of social entrepeneurship will come to a startling halt. Inorder to avoid this situation, embrace market mechanisms, like micro-finance which provide affordable, sustainable financial solutions to those people that you are providing the social service for. A perfect example of this micro-finance system is the Solar Electric Light Fund (SELF) non-profit organization that implements wh*** village solar electrification projects using micro-finance methods in developing countries all over the world. By using this micro-finance strategy there able to gain some type of revenue from the service, which is used to keep running their organization.