A crash course in changing the world.
This video is so well done -- it gave me chills. And it's not just about publishing; it's what EVOKE is all about, too, which is reaching out to young people where they are, connecting to them in ways that are meaningful and that empower them to have an impact on the world.
Be sure to watch the wh*** thing, not just the first part.
I didn't create this video. It was created at Khaki Films (http://thekhakigroup.com) for the UK branch of Dorling Kindersley Books.
Read an interview with the creator of the video on the Penguin Blog: http://bit.ly/futureofpublishing