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LEARN9
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LEARN the 5 secrets of crisis communication.

During a pandemic, or any global crisis, good communication is key. How do you spread information without creating panic? How can you help people make decisions when there is so much uncertainty? How can you deliver "psychological first aid"?

Harvard's Neiman Foundation for Journalism has created a "Guide to Crisis Communciation During a Pandemic." It's designed for professional journalists -- but it has secrets that every citizen journalist and social innovator can use. Consider it YOUR handbook for making a positive difference during a pandemic.


Your objective:

Explore The five secrets of Crisis Communication and pick one piece of insight that YOU think is most surprising and important. Share it with the network in a blog post or video. Be sure to investigate all five secrets before picking out your favorite insight:


This objective is worth +10 spark.

Get credit for your evidence! After you submit your evidence in a blog post, photo or video, go to the newly posted evidence page and log your evidence for this objective. Then you'll receive credit on your profile page!

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Comment by Kennedy Suttle on December 5, 2012 at 3:44am
I think that " How do people react in a Pandemic?" is most important because it tells you how to deal with stress and panic during pandemic flu. It also tells you what do do without panicking while you deal with pandemic flu.
Comment by Harris Cohen on December 5, 2012 at 3:01am

You have to push things into peoples mind slowly so they do not come to rapid conclusions. You have to give them little by little. If you tell them everything at once their heads will explode with confusion and panic.

Comment by Charles Schwartz on December 5, 2012 at 1:00am

I think it is very important to make sure panic does not occur. If it happens the situation could become much worse. To limit the panic we should try not to make it as scary as it really is.

Comment by Sydney Koeneman on December 4, 2012 at 2:15am

I did How Do People React in A Pandemic? because people really just freak out and don't try to step a step back and stay calm.

Comment by Brian Adam Smith on December 4, 2012 at 1:31am

my most suprising one was coming terms with uncertainty. influenza viruses change all the time. No one knows when and where a severe pandemic will occur.

Comment by Lily Davis on December 4, 2012 at 1:16am
I think managing panic in a pandemic is the most important because if everyone is very sacred in a scary situation, it will only get worse from there because there is so many people freaking out and that will scare people even more and make the situation worse. If everyone is calm, the situation can get under control and things can it get better.
Comment by Jenny Barnes on December 4, 2012 at 12:18am

I liked how do people react in a pandemic? because I was able to think "i do that" during tornadoes. I especially liked the part about five stages of reactions to disaster and the blame setting.

Comment by Hannah Rose Fountain on December 4, 2012 at 12:08am

So basically people should manage the panic

Comment by Hannah Rose Fountain on December 4, 2012 at 12:08am

During a crisis situation in which there is always a cause for panic, one should spread news with backup information to prove that it is truth. Then, they should also provide more comforting facts interlaced with the presumably disturbing ones in order to balance out the spread of news.

Comment by Christpher Sprung on December 3, 2012 at 11:42pm

I think that the most important one is to manage panic in a pandemic. Because if someone is calm others will follow in suit. then it will be easier to get everything back under control with less obstacles in the way.

Comment by Zeba Huque on December 3, 2012 at 10:45pm

I believe that managing panic is a pandemic is most important. If someone stays calm, they can be in a efficacy mode and help others in need. If people don't panic, the world will have less injuries. All that pushing and running can really harm someone and be blamed on the event that is happening. With more collected people, others will gain hope and safety.

Comment by Ellie Addington on December 3, 2012 at 10:38pm

I like reacting and over reacting in a pandemic because it talks about how people over react and I beilive that some people really do over react when the best thing to do is to possibly stay calm.

Comment by Julia Sherrill on December 3, 2012 at 10:17pm
liked the Managing Panic in a Pandemic, because it talked about the worry and stress of the people and to not panic is like a 'psychological first aid'
Comment by CeCe Street on December 3, 2012 at 9:48pm

I think its interesting how in dynamic environment it is hard to base things of of science. It is hard because science is always changing. If you say for example: There are 50 million cows in 2 miles, so you can kill a hundred to eat. What if a month later there are only 2,000 and people ares still killing? Things always change and you never know when things haven't been updated.

Comment by Claudia Siatkowski on June 24, 2012 at 12:57pm

LEARN 9

I am very interested in phenomena like human stampedes as an act of mass impulse among a crowd of people in which the crowd collectively begins running with no clear direction or purpose for example during an offical sporting or music event. So I decided for the fourth secret "Managing Panic in a Pandemic".
Furthermore it's very interesting for me how journalists react during a pandemic and how they publish information of the government to the general population. In this context Dori Reissman talks about the concept of "psychological first aid and that

[...] she hopes that journalists will infuse their stories with the five elements of psychological first aid - safety, calming, connection, efficacy and hope [...]

Very interesting is also her reference to the language we use in times of pandemics. Because we (especially journalists) have to weight their intention depending on the evocation of the pandemic and general and pure information.
Panic really is about a loss of social order, a loss of internal order. Most of the time people are running around doing what they believe is self-protective. It's not panic, but it might not be social order.

Here also emotionally and factually generated facts play an important role. Journalists have to make up their minds wheter they want to support or even start a mass panic or if they want to help solving the problem by reporting in a equivalent way. In a pandemic all inhabitants are involved. Also journalists with an important role as a mediator.
Comment by Danielle Millar on June 12, 2012 at 12:21am

In order to help spread the word and raise awareness of a global crisis, you could
1. Tell people about it. Friends, family, classmates, workmates, anyone who you think will care and they can help spread it too.
2. Promote it to your community. Hand out pamphlits in people's mailboxes, put up posters, etc.
3. Promote it online, on websites that people go on such as Facebook. Anywhere that will raise attention to the crisis is good.
4. Talk to your local mayor or someone like that, and they can help you promote it if they think it is important.
5. You can tell people via the newspaper. Send a letter to the newspaper asking them to put in a story about the crisis/problem and if it is a big or urgent enough problem then they will most likely be able to publish it.

Comment by Livvi Kemp on May 10, 2012 at 6:11am

5 ways YOU could help spread the word about a Global Crisis are.....

1. Putting up the word on online networks such as, Facebook, Twitter and MySpace. As technology is rapidly changing, many people these days are spending more and more time on computers and iPads making this a fast way to spread news.
2. Talk to your family, friends and associates and tell THEM to spread the word.
3. Cellphones. Many teenagers have their cellphones as an extension of their arms and mass texting is another great way to spread the word without causing too much fuss.
4. Often the media (newspapers and TV) will be able to help you spread the word although this can often cause alarm, it is a good way of informing people.
5. The last way to effectively inform people is signs. Signs and posters all over the city are unlikely to go unnoticed.

Comment by Chengyuan High School on May 19, 2010 at 3:04pm
Good learning!Good communication is the thing we lack,and of course,we must make up for it!
Comment by richard gonzalez on May 12, 2010 at 7:46pm
tell them to breath and calm down and let them kno they are not alone.and make the best decsion from there
Comment by Pradip Dey on May 5, 2010 at 2:22pm
@Stephan: Better late than never. Regards.

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