In psychology we find that people are naturally resistant to change. We
tend to appreciate routine and are attracted to the familiar. If we can
find innovative solutions built on practical techniques and familiar
strategies, the public is more likely to embrace these solutions and
benefit from them. Stick with what people know.
For example, if you are trying to provide water-management solutions
for a farming community, the community if more likely to respond… Continue
Posted on April 7, 2010 at 9:46am — 1 Comment
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