I'll be in Malawi, or Zambia or perhaps back in South Africa, equipped with the laptop and camera that I've used for the past couple of years to tell the story of Africa's children and the challenges that face them every day. I'll tell the stories of those that do help, in the hope that those that don't will come forward and lend a hand.
Dig. Start with what you do know about the issue, and then move on to finding out more. Too many social innovation initiaitves fail due to them not being appropriate in terms of scope, community buy-in, mismatched expectations between stakeholders, etc.
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