I have picked Bruce Crowther as a social innovator to follow. I found him through Fairtrade's 'The Little Book of Swap' which I got at a Fairtrade coffee morning during Fairtrade Fortnight.
Bruce Crowther campaigned for his hometown, Garstang Lancashire, to become the first Fairtrade town - "Every time you buy a Fairtrade product you're not only helping 7 million farmers and their families, you're also sending a signal that you don't agree with the current system".
Now there are over 700 Fairtrade towns worldwide. Gordon Brown has 'singled Bruce out for his radical pioneering approach', and the Queen has awarded him an MBE which he accepted on behalf of everyone passionately dedicated to the Fairtrade cause.
I have messaged him on Facebook asking if I can add him as a friend, and I have asked him if he has a blog or website or twitter (I couldn't find one). I have also requested to join the Fairtrade Towns social network (which uses the Ning ID just like this site so I didn't even have to create a wh*** new account!).
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