A crash course in changing the world.
Every year in April technical enterprises, enterprises with technical departments and technical training facilities, universities, and research centres are invited to organise an open day for girls – Girls' Day. Girls' Day – 'Future Prospects for Girls' initiated a large campaign in which a wide range of professions and activities is presented to girls of 10 years upwards. The vocational choices of girls are influenced in a very positive way. For companies, Girls’Day has evolved as an important instrument of their recruitment policy.
Girls’Day encourages the surroundings of the young women - i.e. families, school, media and employers - to participate in the campaign and change their common attitudes towards vocational orientation. Information material, an all-embracing interactive website and an individual advisory service provide support for all target groups. The campaign includes a scientific evaluation.
By actively taking part in Girls’Day, girls shall be particularly motivated and encouraged to seize their career options and to decide in favour of a qualified vocational training or degree. Subsequently, they choose an occupation even in professional fields that are presently not typically female. Being a nationwide event taking place at a uniform date, Girls’Day combines regionally limited initiatives to achieve far-reaching effects unprecedented so far.
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