I think the most surprising and important secret of crisis communication is dealing with high uncertainty and change during pandemic crisis. Nearly every person has trouble in dealing with high levels of uncertainty and change.In dealing with Pandemics new outlets are critical in dealing with uncertainty through information released. Reporters need to decide what piece of information is newsworthy as during these times there is a lot information coming out and the last thing news outlets need to do is create further confusion, panic and complacency. Thus there is an importance for new agencies in contextualizing information. News agencies need to prioritize information with limited space it is of utmost importance to make space for critical information to avoid creating complacency, panic and confusion. therefore to have a fighting chance in containing outbreaks or pandemics reporters will need to expose false alarms and maintain understanding and a sense of calm.
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