World Water Day 2020. Here goes.
a. Problem in need of awareness
One of the problems with poor access to clean water is how far people (read: women) have to hike for it. Mothers can't work other jobs, daughters can't go to school when it takes umpteen hours to heft water home every week.
b. Awareness Proposal
Element 1
Wanted to use inspiration from torch carrying before the Olympics. It is somehow such a viscerally watchable, memorable event - doing so much to keep that fire going. If only we could do the same with the opposite element, water, and associate that Olympic effort some people have to repeatedly go through for household water. Marketing posters could be great.
Element 2
Getting participates to feel the burn of carrying loads of water. But we must be careful to differentiate this event from water-walks to raise awareness (that's been done, I recall).
Element 3
Give a good visual, tactile indication of how much water a woman needs to carry not just in a day, but say over a year.
Combination of elements:
Create an art piece, I very large/tall jug with the capacity for one year's worth of household water. Make it look like a jug really used by a particular demographic of African Women in 2020. Have stairs leading up to the top. Have a nearby pool of water kept full. Have participants fill an authentic jug of water from the pool, climb the stairs, and pour their dribbles into the years-worth water jug. In the spirit of the Olympics, let one person only make one trip each. Let there be a steady stream of people, and let there by news coverage getting the good humoured complaints of the recent finishers.
That should be memorable.
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