A crash course in changing the world.
When swine flu hit Bangalore in 2009 very quickly ads and posters and TV came out with the needed information that washing hands was one good way of keeping the flu away.
Many were affected and a few died but despite the masks and the panic the city quickly recovered.
In this respect I felt that effective communication is one of the best ways to fight an epidemic
So I have chosen outbreak comunication as my topic - or how sources view the story.
These I feel are the golden rules from what I dug out.
• | "Trust is the most important thing. Every communication we make is really part of our pandemic communication, because we’re either building trust or it’s costing us. |
• | Be as transparent as possible. |
• | Announce early, even when there’s incomplete information. |
• | Listen to the public and then plan for the extreme demands of outbreak communication. |
• | Never over-reassure or mislead. What helps shape our message is that we began talking about the “I don’t knows.” Thus, accuracy, brevity, truthfulness and genuinely helpful "factual" information, I would like to add, are the things one needs to emphasize. |
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