Urgent Evoke

A crash course in changing the world.

LEARN 9 - The Five Secrets of Communication

Oh, EVOKE. One of the things I don't like about EVOKE is its tendencies to throw out links and making us figure out the rest. It just bugs me for some reason. Okay, well enough with my mini-rant. I suppose I'll make it easier for other people trying to wrap up their EVOKEing. So without any hesitation, Nieman's Guide to Covering Pandemic Flu. However, I'll only do the first three, cause you have to do some work.

1) With so much information, conflict within the scientific community, and several studies with numerous contradictions, it's very hard to determine what to believe. Sure, there can be many perspectives to a pandemic, but there should be a clear and concise answer when it comes to pandemics. Information should be monitored and regulated to avoid confusing or panicking people. The three uses of information in an outbreak are:
i) Scientists, to advance the science.
ii) For public health workers, who base their work on the science,
iii) For public health communicators, who need the information to broadcast proper information.

So public service announcements must be cautious and cannot be sensational. The public response to a pandemic can provoke large amounts of damage. So careful planning must be taken.

2) In this one, "Risk = Hazard + Outrage". They explain that a risk could possibly harm you, therefore there is a hazard. Also, the culture half of the population will most likely react to risk next to the scientific population, therefore causing outrage. Therefore, there can only be a certain amount of risk. Scientists looks more at the "hazard" portion of risk rather than the "outrage" portion of it. The general public looks mostly at the "Outrage" and ignores the "Hazard" or potential risk.

What I take from this is that we must because more objective and focus more on the hazard more than the outrage. However, it is impossible to make the complete switch, so we must accommodate our messages for the general public more than anyone else, as they are more susceptible to panic.

The way to do this is to not strictly speak in their terms, seeing as that will scare them. Nor should you speak strictly in scientific terms. There needs to be a marriage between Hazard and Outrage. So, you can speak scientific terms (which most would understand) and then ask people what they think about it. A careful balance will help solve that problem. It also cannot be too long, as people tend to have short attention spans.

3) There are five challenges when it comes to properly covering news:
i) Most scientists want news media and journalists to use their [the scientists'] sources. They believe that the necessary time and energy needed to fund studies is necessary, and this is clearly an impossible expectation.

ii) The point of the news is not confined to educating the public. Three months of updates and education about the next flu virus would be nice, but it's not realistically possible.

iii) You can't just give a "By-the-way" piece of information, since people don't know what to do with that information. How does a new piece of information change ones behavior if they're isn't any instruction on how to use it to ones advantage?

iv) Not many political leaders know how to be transparent. They aren't really used to it in their line of work, but it's essential to help alleviate the situation. Prime ministers, Presidents, and their supporting parts need to share.

v) Many experts have different views, so the broadcasting can hardly be objective. An example of this challenge.is the use of antivirals as "treatment". Many were for this point, but there were many objected this point.

Views: 12


You need to be a member of Urgent Evoke to add comments!

Join Urgent Evoke

Latest Activity

Ning Admin is now a member of Urgent Evoke
May 17
N updated their profile
Sep 25, 2020
Sophie C. commented on Asger Jon Vistisen's blog post Stinging Nettle
"I love that you've brought this to attention. An extensive database of uncommon but resistant and hardy plants/foods could be developed and organized by climate. Ease of growth and processing should also be taken in to account. I will try to…"
Aug 19, 2020
Meghan Mulvey posted a blog post

Fourth of July on the Lake

This past weekend was the annual celebration at the lake house in Connecticut. It is amazing that the lake is still so clear and beautiful after all these years. The watershed association has done a wonderful job protecting these waters from the damaging effects of development.The wood grill was finally ready to cook on, so we didn't miss the propane tank fueled grill anymore. The food actually tasted fresher than in the past and was easy to keep fueled.Dad was very proud of the solar hybrid…See More
Jul 6, 2020
Asger Jon Vistisen posted a blog post

Stinging Nettle

In this blog post I will focus on a plant that is abundant in our nature, and which is immensely nutritious. It's of course the Stinging Nettle. Let's start with the chemical constituents of this plant:37 % Non-Nitrogen-Extracts19 - 29 % Ash9 - 21 % Fiber4 % Fat22 % ProteinOnce the leaves are drid, their protein content can reach an astounding 40 %, which is much higher than beef, which even under the best of circ**stances can never exceed 31 % protein. In addition the Stinging Nettle consists…See More
Apr 13, 2020
Jonathon McCallum posted a blog post

The meal

It is 7'oclock, I was late home from work due to an assignment that i wanted to get ahead on. By the time I get home I am feeling extremley tired and I cannot be bothered to make a proper meal. I walk to the fridge and open it to see what there is for me to eat. All of the out of date foodstuffs have been automaticaly thrown away by the fridge, they will be recycled tomorrow as animal feed or something. I see i have organic local eggs and some local cheese. Foods are vacc** sealded for easy…See More
Mar 10, 2020
Jean Paul Galea shared a profile on Facebook
Mar 1, 2020
Kevin posted a blog post


FutureToday is 2020/1/1. It is just like yesterday. The war is still continuing. It has started since 2010. In 2010, that year was a horrible year. Almost every energy ran out. Every country’s governments were crushed down at the same time. There were riots everywhere. All of the big company’s bosses were killed xdeadx in the riots. Troops fought each other everywhere. Food was bought up xawayx at once. There were no more food supplies in any shops. The economy was all crushed down. All the…See More
Jan 1, 2020
Namwaka Mooto posted blog posts
Jan 13, 2016
T D updated their profile
Sep 3, 2015
Brook Warner posted blog posts
Aug 25, 2015
Santiago Vega posted blog posts
May 5, 2015
Santiago Vega commented on Santiago Vega's blog post Act 8
May 5, 2015
Santiago Vega posted photos
May 5, 2015
Rico Angel Rodriguez posted blog posts
May 2, 2015
Rico Angel Rodriguez posted a photo

public servants

The exchange works directly for state and public workers and servants. It gives them credit in exchange for the amount of public work they contribute to the community. The more constructive they are based off a base rate the more credit they recieve.
May 2, 2015

Follow EVOKE on Twitter

Official EVOKE Facebook Page

EVOKE RSS Activity Feed

© 2023   Created by Alchemy.   Powered by

Badges  |  Report an Issue  |  Terms of Service