The Secret of Social Innovators I selected is to sell rather than donate products and services to the developing communities. This at first might seem exploitative to those in need, but after reading about case studies from Kickstart International and from Polak's Out of Poverty, I am convinced that for many retail products selling is superior to donating. By selling, I mean incentivizing the entire supply chain from designer, manufacturer, distributor, seller, and servicer with a meaningful profit incentive. When each element of the supply chain is thus incentivized, they have a vested interested to add value to please the paying customer. Paying customers also provide feedback to help you improve your product. They will demand value for their hard earned cash. They will also enjoy dignity at lifting themselves out of poverty through their hardwork and risk taking.
I plan on using this Secret in helping create profitable micro-enterprises in developing countries. Rather than on focusing on raising donations.
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