A crash course in changing the world.
I think „ Don’t fight culture“ is a very important argument for social innovators. But it is also a barrier for radical innovations. In companies you will find often a problem called "not invented here syndrome". It says that the employees don’t accept the product from another company because they think that other companies can’t make equal good products as they do. The key to success for a social innovator is to understand the people (their needs, hopes and fears…), their culture (how they live) and to use this knowledge to spark the people for innovations. Many times you have to accept that you can take only small steps, but probably small steps on the right way.