I chose tip 2 - "Don’t fight culture (If people cook by stirring their stews, they’re not going to use a solar oven, no matter what you do to market it. Make them a better stove instead.)"
But for me, as a guy who grew up into the Isreali-Arab conflict, this tip is much more than a design tip.
The bloody conflict going on in my country for over a century has several aspects of a cultural (or religious) war. Everybody is quoting the Bible or the Koran to prove that tey're right and that the other side should be demolished. This is not only tragic, but simply untrue: These ancient books have all kinds of interpertations, and every one can choose how to read them.
So you grow up in a culture that keeps telling you that you are surrounded by enemies whos only wish is to destroy you. You're taught in school that you are the chosen people, that God himself promised all the land of Israel to you, and that Zionism means going to the military and building new settlements everywhere.
So if you were lucky enough (like me) to be born in an open-minded, non-religious family, your first reaction to this brain-wash is to negate everything: you hate religion, you oppose the Bible, and you call yourself an "anti-" or "post-" zionist, and try to convince everybody that they're foolish... Of course, by the time you're 20-something, you realize that this approach isn't getting you anywhere: You are regarded by others as a traitor, you're tagged as a "self-hating jew", and nobody listens to what you have to say (except for all your "self-hating" friends of course...)
But after a few years, I realized that it is possible to get into people's hearts if you do the opposite: by declaring that you are proud to be Jewish and a Zionist, you get people's ears. And then you can show them all the humanitarian values that are clearly written in the bible. You can teach people about the original zionists from the beginning of the 20th century, who wanted to be a part of the middle east - not to rule it! You convince people to read these ancient texts with new eyes, and slowly you see how their minds shift.
I can tell you that in many debates that I had with people over the years, if I tried to make them ditch their religious beliefs or negate their zionist ideology, they wouldn't even listen. But by embracing the Bible and zionism, studying them and giving people specific quotes that show them how Judaism is a peace seeking, humane, cosmo-politic, almost socialistic religion, and that zionism is originally against oppression and occupation, I started converting people to my side.
Of course one person can convert so many people, and there is still a long way to go - but I'm certain that the key to succeed in bringing peace to this area is not fighting people's beliefs, but rather helping them to see how they can change the way they act and see reality, based on the same texts and culture that they already believe in.
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