My favourite secret is that to really effect appreciable social change, you need to be at ground zero for the action.
There are a few reasons for this. First and foremost, it's one thing to read about social problems from afar, and to theorize possible Utopian solutions. It's an entirely different affair to be thrust into the midst of chaos, trying to hew real solutions from stone, steel and starving ma****. Theoretical knowledge gained by long-distance planning and theorizing is vastly important; but such know-how needs to be contextualized at the local level.
Also, it`s so vastly important to begin thinking about social innovation with local culture in mind. Culture, after all, is self-evident and all-pervasive. I don't think of culture as an impediment (usually, though there are exceptions) to social innovation, I see it as a useful tool to effect change! The trick is to have it in mind from the onset of ideation.
Finally, there really is no way to be able to understand whether or not social change is genuinely occurring unless you can be at the site of action. Being there, showing up, means that you're that much invested in what you've begun and you're just that much inspired to see your ideas through.
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