A crash course in changing the world.
First of all, I think it is pretty difficult or even impossible to choose one secret as the solution for the improvement of social innovation. The problem is a lot too big and too complex to be solved by just one (even if great) idea or concept.
However, I picked four of the secrets as my favorites:
1) "What you have matters more than what you lack" by Ethan Zuckerman -
That was one of my favorite statements from the first time I read it. The essence is that there is no sense and no need in dreaming of things that are just not realizable oder possible. Of course, you can be very creative if you had lots of money and support by thousands of people and organisations, but what if not? You have to focus on what you have, not in what you are longing to have. Analyse your situation and try to make the best of it. Of course, it is also important to aim for improvement of your current situation, but this has to be done step by step by optimizing the resources you are having right now.
2) "Provide skills, not just finished technologies" by Amy Smith
This is a very important statement, too. A Chinese proverb says: "Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest of his life." That's pretty much the point, isn't it? Of course, everyone will be grateful if you help them to survive day by day. But what happens if one day you aren't able to help them anymore? They were dependent on you and if there's no more you then, the end might be near. So, what is really important is, to teach and provide skills to the people who are in need, in order to ensure that their existence is not dependent on someone else's help and acting.
(that's also what the German armed forces (among others) did in Afghanistan - they trained and provided their skills to the local police in fighting against the Taleban, in order to be prepared when the foreign armed forces will be leaving Afghanistan again one day)
3) "Think like a child" by Paul Polak
Sometimes, it might be better to see the world through the eyes of a child. You have no limit to your thinking and, especially, see the obvious much easier in comparison to an adult. Occasionally, solutions aren't that complex and far away.
4) "Share knowledge and skills..." by ? (Paul Polak as well?)
This point is pretty similar to 2). It emphasizes again that it is necessary to share your knowledge and skills, as knowledge is the only treasure that increases on sharing. Let people learn from each other. This is more helpful than just giving them the solution without even understanding how to get there.
All in all, most of the statements are useful and important for the process of social innovation (except for "If you want to make something 10 times cheaper..." (probably most of the things will be useless if you remove 90 percent of the material) and "think and act big" (you don't necessarily have to help millions of people every time, even if it's just a hundred or thousand...they will be thankful. "Many a little makes a mickle")), but, in my opinion, one should focus on the four mentioned above.
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