Everyday I go to work i see it happen - engineers and scientists creating technologies within a black box. They do so without thinking about the culture or setting in which it will be implemented. For most of the technologies being developed (mainly for the military) this is okay because there is a shared understanding of the military culture and their needs.
But as globalization continues to transform the world, this can't be how we proceed. Too often technologies are introduced to an environment with no regard of the culture or the will of the people to own it - or make it their own. Understanding the wants and needs of the people you are marketing the newest "widget" is paramount for successful uptake and adoption. Ethan Zuckerman states it quite well when saying "if people cook by stirring their stews, they are not going to use a solar oven, no matter what you do to market it. Make them a better stove instead." This gets to the core issue of technology transfer and assistance to fledgling or underdeveloped countries. The best way we can avoid fighting the culture is really understanding the culture. This means understanding the infrastructure, environment, constraints, and outlook of the people that make up the culture because all of things (and much more) are going to impact any type of aid or technology implementation that takes place within a developing country.
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