Urgent Evoke

A crash course in changing the world.

[+] - - - - - The Fine Line of Affordability

"Make it inexpensive. My friend Paul Polak has adapted a famous quote to the following: 'Affordability isn’t
everything, it’s the only thing' and there’s a lot of truth in that. When you
are designing for people who are earning just one or two dollars a day, you
need to keep things as cheap as you can and then make it even cheaper!"



"Embrace market mechanisms (Giving stuff away rarely works as well as selling it.)"
-
Ethan Zuckerman’s post ‘Innovating from constraint



We seem to have two conflicting pieces of sound advice; but actually the two ideas give us a guideline. The experience shared by these two social innovators actually
provides a rare set of guard rails for designers and engineers. These two
pieces of advices cut off the wilderness territories of negative infinity and
positive infinity and leave you with the optimal are to focus you attention. It's
a chance to bowl with the bumpers up.



Ever play the Chinese game Go (Wei Qi?) It has very few rules: players alternate putting pieces on the board. The pieces do not move for the rest of the game. The player with more
spaces on the board wins. So how do you even start? In contrast, Chess has a
very strict system of rules controlling the movement of each piece and only one
goal, the King. Chess is easier, at least to learn. By having less options, you
can focus more clearly on the goal.



Thus, Polak and Zuckerman have outlined what I would like to call The Fine Line of Affordability. It's hard to make something under $2 and then still market it. But it's harder to
make something that costs any amount.


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Views: 23

Comment by A.V.Koshy on April 28, 2010 at 5:31pm
hey brian i lean more towards polak than zuckerman in this case
it's true that giving things away free is looked down on but i have seen in my life that if i give somethig away free i get back something else same day from someone else
it's a cosmic law that rarely deserts me
but coming from india i can tell you that affordability is everything
why is china so successful they give you cheap things its true the quality is not so good but still
Comment by Bonan Zhang on April 29, 2010 at 5:31pm
Hey Ampat, I really appreciate your opinion!

I'll admit, I lean more towards Polak too. In my experience, when society makes a service or product free, we are democratizing that service or product. Millions more will have access to it. And the results are unimaginable. I tend to think of public education, clean water, the internet, etc.

But even some personal examples support this. My favorite gift is my time: I give somebody ten minutes of my, I just listen, and they give me their trust in return. That's invaluable.

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