A crash course in changing the world.
1.They had local help.
The mayor or whoever.
You need that - the right local contact - either governmental or at the level of some solid non profit homegrown group backing you to the hilt.
2. They were fighting a crisis in a developed country.
This really helps. The infrastructure to land those giants to bring in the food was already there.
3. They were helped by the idea of "farm punk" -
This was a stroke of pure genius on the part of the Evoke team.
I loved it.
Tags: Food Crisis."