In major cities worldwide, a small semi-truck drives into the town center. Its sides are clear, made of a stable glass-like substance. What's more surprising isn't the trailer's walls; its the contents: nasty, muddy, unclean water.
On top of the truck rides a team of volunteers, armed with loudspeakers. They remain silent as the truck pulls to the center of the plaza and parks. Crowds begin to gather. News crews are summoned, as reports of similar trucks world wide are reached.
Finally, the team steps forward and speaks through the loudspeakers.
"The water you see below is unfit for drinking. It is unfiltered, and carries bacteria and diseases. Were this water to be released right now, the city would be poisoned."
One of the team members walks to the back doors of the trailer, looking as if they may open it. People gasp in shock, police teams tense.
"You may think this water came from far away. It came from less than a day's drive from here, and is unaltered. Worse, there are people drinking this water; people that live in this city, near this city, near this water. It seeps into the soil, waters the plants you eat, the animals you eat, even the animals you love as pets."
"It even connects with the water sources that go straight to your taps at home and at work."
A team member hops down the front of the truck, and goes to the side, where a specially installed spigot is. He grabs a bucket from below the truck, and pours an amount of the filthy water into it, and then begins approaching the crowds, offering them to look at the water, to dare to take a drink.
"You're not safe. And you are now in a minority of people who have safe drinking water, safe water for farm use, even safe water for industrial use. These dangers are nearly at your door. But there is hope."
The worldwide teams go on to explain and demonstrate many new affordable ways to clean and filter water; they explain ways the water crisis can be turned back, and then they invite people to come to a nearby Water Fair just a block away.
The event was a surprise, but garnered international attention and the media. Soon after, it wasn't just concerned citizens talking about the water crisis: it was politicians, media moguls. A new movement had begun.
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