A crash course in changing the world.
The Philippine Eagle Foundation (PEF) continues to establish programs of community development, wildlife management, reforestation, and environmental education in southern Mindanao, the Philippines. The extension teams are Filipino with some assistance from external consultancies. The thrust is the use of advocacy and social involvement in conservation. This case study focuses on the primary approach originally formulated for attempts at saving the Philippine eagle by the author who no longer has any formal association or involvement with the PEF. The conservation strategy based on an emotive design, however, is as relevant today as when it was first formulated during the authors 15 year commitment to the Philippine eagle program from 1977 to 1991.