A crash course in changing the world.
After reading the 33 secrets, I think that each of them is important in its own way. They build upon each other, thus making every secret one part of a wh*** plan of innovation. This is why thinking about social innovations you should consider all of the 33 points instead of focusing on just one.
Being born into two different cultures (my parents come from China but I grew up in Germany) I think that "Don’t fight culture" is my favourite secret. My parents and I sometimes fight over small matters. On the one hand they simply can't understand the state of mind I developed in Germany and on the other hand I'm not willing to accept their ways of Chinese thinking. I realized that it is very difficult to convince a person to adapt an innovation if it doesn't add to his cultural background. I personally believe that the cultural background is the main engine pushing someone's actions. People grow up within a special cultural environment. This environment forms the person they are today. Having an innovation opposing this environment can only end up in frustration and disapprovement. People would not be willing to step out of their familiar surroudings in order to adapt something they don't like/approve.
Having this said it is important to observe the culture and to learn its rules before coming up with any innovation plans. It is also important to keep in mind that innovations are supposed to help people and not to force them onto something new. This is why: Don't fight culture!
I completely agree with your justification out of own experiences to do not fight cultures!
I like the way you support you own aspect by substantiating it with you own experiences!
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