A crash course in changing the world.
Looking over the list of social innovation tips, one jumped out at me.
Don’t fight culture
(If people cook by stirring their stews, they’re not going to use a solar oven, no matter what you do to market it. Make them a better stove instead.)
I have seen this phenomenon at work in my own experiences, but it didn't really solidified until I saw this tip in the list.
As a technical artist, and general problem solver, I've been told that I do a good job helping those who are less technically sophisticated work with highly complex software. I typically do this by creating software tools that work as a bridge between their abilities and the requirements of the complex software (such as proprietary video game engines).
People need solutions for their problems that work the way they think and operate the way they work. If I present a person with a tool that has a more elegant solution but requires them to alter the way they feel it needs to be done (their desired or required process), the tool has a strong change of being abandoned. The tool may have worked well from my perspective, but not for those who it was designed to help.
In other words, help people achieve what they need in a way that they want to be helped.
A simple yet crucial difference.
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