In my opinion understanding is the first step to make a change possible. Especially for people from industrial nations it is hard to imagine how people from less developed countries live, act and think. To figure out their needs it’s necessary to empathise with these people. Therefore it is helpful to observe their environment and infrastructure. It’s also important to know how the people are organised, what their way of living is, what their habits are and what they believe in. Being on site with the locals is the only possible to get this knowledge. Getting the best understanding, interest and respect is also needed. I think an innovation can only be succesful if it “grows out” of the culture as well as the environment of the developing country and the people support and carry this innovation. An innovation imposed by the outside will be harder to realise or may even fail. That’s why i think understanding is the most important fact to start a social innovation.
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