Urgent Evoke

A crash course in changing the world.

My favorite of the 33 design principles ended up being drawn from the supporting points of interviewing the right people and learnign to live on $2 a day. If you are trying to create a product or a system to help people, you should try as much as possible to learn from people who embody the problem you want to help, or who pay the price every day for the weaknesses of the system in their bodies.

So with regard to having to carry water on your head - it doesn't make sense for a developer who "knows the answer" of what the Web button does on the page, to presume that a newcomer will understand that button. Better to have him or her talk to customers who can't find the button on the page, hate pressing buttons, or pay in back and neck strain of dealing with the computer interfaces being made. One of the more exciting things about video games is how active they are becoming - playing guitars in RockBand, or bowling on the Wii, or the promise of no controller in Natal. Human beings breathe, move, speak, think through their bodies, and in our 2-d, sometimes 3-d internet world,we should be remembering those rhythms and how they rule over anything we can make in our abstract world.

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Comment by Josh Judkins on March 9, 2010 at 9:09am
Great post Betsy - I really love how each of us can bring our own experience to each of those Secrets, and by explaining it in our terms we help make it relevant anew to others who share our experiences...

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