Urgent Evoke

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I found this interesting article through the Facebook page for Jeremy Seifert's film "DIVE - living off America's waste". If you haven't come across it, this is a radical film encouraging people to take advantage of little-known legislation to help food retailers donate spare food instead of wasting it. Courage required to make social change - no surprise for most of us I think.

The article goes through several of the different efforts to divert wasted food back into the food chain to feedhungry folks in California, from gleaning mishape produce in fields to recovering food before it is wasted at shops and restaurants.

"Albertsons was the first food chain to start a formal perishable food recovery program. In the Fresh Rescue program, stores within the Albertsons chain can partner with an organization in their community to receive food from the supermarket. Each store has one or two employees trained and designated to work with partner agencies.


“Stores have been doing it on their own for a few years now, but we wanted to find a way to pull it all together,” said Lilia Rodriguez, the public affairs manager for Albertsons. “It’s eggs, cheese, milk, fruits – and it’s those products that are really hard for food banks to get a hold of. Non-perishables are usually what they get.”


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Comment by Sarah Shaw Tatoun on April 6, 2010 at 12:17pm
Thanks for this, Starling-- I'm disappointed that Costco isn't doing more. It's generally known as a company with fairly enlightened policies-- paying decent wages and providing health insurance.
Comment by M. on April 9, 2010 at 12:16am
I read something in the local paper about how Wal-Mart doubled their food donations in the past year. It's great to see them getting proactive about this issue, and hopefully even more retailers will start making this part of their SOP. It would be great to see these types of donation partnerships become "the rule" rather than the exception.

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