A crash course in changing the world.
Creating change to renewables.
Most of us here on Evoke are drawn by a sense of social conscience or maybe are full of compassion for your
fellow man, that is a great thing, and maybe you are already doing
something to reduce your carbon footprint, anything from only putting
enough water in the kettle to cover the quantity of coffee that you
want to make, or maybe walking more and taking public transport
instead of the car, or if you are a car owner, maybe washing the car
when it rains to help save water, but that is not necessarily the
actions of the majority. We need to move towards renewable energy one
way or another, and yes, that will have to be amongst the entire
population, possibly of the world. But we have to find ways of
bringing this change about.
Social and moral change happens through a number of different ways, there is the bottom up method whereby a
social movement is created and that movement puts pressure on the
nation or states government to create change, or the method whereby a
charismatic leader chooses to create a new social trend, there is
also the path of legislature, the top-down method.
Although there is seemingly little point in a person taking care over the quantity of water in his
kettle on a Tuesday when he drives a gas guzzler one hundred miles to
and from work every day, but even though that might seem like a small
change, it is a start in the creation of a culture that is
environmentally conscious. Eventually, it may be that nearly every
area of our lives from our use of energy, the sources that we get
energy from, our diet and our use of IT may have to be
environmentally constrained to help redress the environmental changes
that are happening all around us, and that will have to happen.
I could envisage living in a world whereby we have all the benefits that we enjoy today, but with some
small inconveniences added to make sure that we do what is right
environmentally. It may have to happen through small fads over time
to slowly bring the mentality of the populace into line. And, in so
doing, we could all have the benefits of witnessing the positive
changes to both our economies and our environment.
It is probable that we would have to use a combination of PR methods. Predominantly reiterating the
message and providing examples from our own conduct and making those
examples as public as is possible. We also will need a method of
educating the public in terms of what energy saving options they have
and how they can go about them. This would have to be as a result of
some top down instruction of what the main issue is of the day. Is it
carbon neutrality? Is it carbon negative living? Recycling materials?
Recycling energy? Then once he main priorities are established and
the right geographical areas where those changes need to be put in
place are also established, then the PR campaign to bring about the
right environmental change must be set in motion.
This may be through some form of private public partnership and the creation of artificial needs in
the market for the purposes of solving real problems. This kind of
activity may be necessary to reduce the impact of the climate deniers
politics which is dramatically slowing up our ability to deal with
the pressing issues at hand.
I could envisage a kind of advice bureau set up to give people three or six monthly “checkups” like
when you go to the dentist or when you go on a course with the
pharmacist to help you give up smoking to make sure that you as an
individual are doing your bit, or maybe to highlight energy saving or
energy efficiency opportunities that the individual might have
missed.
Either way, this is going to have to become the way that we live in the future. Small stages and a blend of techniques.
Even if the people in the western world only coked one meal a week on wood gas stoves in the four months of
the summer, that would still go somewhere towards saving the planet
for us humans.
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