Urgent Evoke

A crash course in changing the world.

I don't like naming people who inspire me heros.
I prefer the word visionars.
It's less autoritative, more informal, approachable.

I respect a lot of visionars.

Two of the most important ones for me are Braungart and McDonough, a biochemist and an architect.

Their revolutionary concept Waste = Food, is profitable and successful in the real life.
Watch the doc**entary in which they explain and demonstrate solutions how factories can produce no waste products.

My step to follow their work is to set google alerts for relevant keywords "Waste = Food" and "Braungart McDonough".

Views: 41

Comment by Virginia Hammon on March 4, 2010 at 8:33pm
For me, there is a difference between a visionary and a hero/heroine, and one can be either, or both. The visionary sees a path into the future and is able to communicate their vision to many. A hero shows courage and takes action against difficult odds. Certainly many visionaries become heroes by taking a difficult road to getting their vision into the awareness of many.
Comment by Elastika on March 5, 2010 at 7:42am
Nice definition Verginia. Very true.
Comment by Wasserperson on March 11, 2010 at 10:03pm
I was deeply moved and inspired by McDonough when I saw him speak in Oakland a few years ago. I did a quick google to see if I could find a quote from that night, and turned up this fairly critical a****sment:

Doesn't make him less of an inspirational speaker, but it does suggest that a lot of his storytelling is fanciful if not fabricated...
Comment by Brian Ballsun-Stanton on March 12, 2010 at 10:23am
@Virginia But in many ways, to call someone a hero is to make them not-themselves. And, more to the point, to diminish our ability to think critically about them.
Comment by Elastika on March 12, 2010 at 6:09pm
Brian, I agree ... when some becomes a hero in public eye suddenly becomes untouchable. I think healthy critique is the only way to progress and develop.
Comment by ritaryan on April 6, 2010 at 6:57pm
wow...many thanks for the head up on these two...will get the book and diseminate the vid far and wide...really made my day...so positive and grounded a message...HOOORRAYYYY...just loved it
be well, rita
Comment by ritaryan on April 6, 2010 at 7:30pm
just finished the fast company article (coment by Wasserperson) and it sure took the wind out of my sails....oh, well...nothing (and no one) is perfect...good info anyway


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