When you go shopping, you can see a lot of food, shoes, clothes, etc. in the windows, the shopping trolleys and the shopping baskets. What you cannot see are the thousands liters of water, which are needed during the production of our daily consumer items.
For one kilo of Tomatoes you need 50-100 liter of Water, but if one Tomato is a little bit brown on one side you cast it away. For one cotton t-shirt you need 2000 liter of Water and for a Jeans even 8000. A lot of this water is used for cleaning the materials you need for the production, for example to clean the cotton. And it flows back in the rivers after using. It flows back with a lot of cleaners and after using for watering also with a lot of biocides. But do you see this when you eat a tomato or buy a jeans?
So when you open your eyes on world water day 2020 you will see gigantic measuring pitches. In the windows of the shops, in front of the racks of the supermarkets or next to the cash boxes of boutiques, everywhere you can see them. And they are full of water. 50 liter, 1000 liter, 2000 liter… so that you really can see how much water is in your shopping basket and how much it scales for nature to lose this water. And you can see how much water you cast away when you don’t like your t-shirt any more…
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