Most energy experts agree that there will not be a single solution for sustainable energy. Rather there will be a complex combination of solutions that are adapted and refined over time.
This means that there is a "
long tail" effect to be considered in any energy policy. It will be up to many individuals to make many small changes in their lifestyles before we can see significant change in fossil fuel consumption.
On the local front
Tea Silvestre is working to help small business owners become better stewards of the environment. Her consulting practice helps "Mom and Pop" shops work out social responsibility initiatives that have a lasting impact on the community. Her podcasts on
PlanetGood Radio bring the latest thinking of environmental experts and social change agents within reach of the average business owner in Ventura County.
As each of these business owners looks for new ways to adopt sustainable energy strategies, they become part of the long tail of "statistically insignificant" individuals who have the combined power to change the world.
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